Exploitation is so much ingrained in our economic system due to a flawed mentality that the way to get ahead is taking, while in fact, it is not so much about what we can gain, but what we are contributing to the greater good
The unsustainable path of priotising short term benefits like social status and self-indulgence over longterm benefits of showing regards to people and planetary wellbeing is depleting our continent's human and natural resources. This calls for significant social shift that will revolutionize the way we do business where everyone wins; from the workers and local communities to consumers and the planet.
The key to eliminating the gaps that exist in our society where millions remain in poverty while a select few keep getting richer is restoring community ties. Societies thrive on connection. We must shift from an individualistic perspective that states, "every man for himself" to a community- oriented mindset where we build each other up such that our successes are intertwined and we all attain significant growth. As the saying goes, a rising tide floats all boats.
The African spirit, as expressed by Ubuntu philosophy, is that of interconnectedness. The African philosophy emphasizes that an individual's wellbeing is intricately tied to the wellbeing of the community: "I am because we are"
The long term success of our businesses is intertwined with the well-being of the community and the environment in which we operate.